Businesses have to worry about attracting customers during a lengthy period during which they will be competing with Coronavirus for their attention. But you’d think a car dealership would have fewer concerns than other businesses, given the essential nature of personal transportation.
That’s not so, however, with our car dealership and service center, Keller Brothers Ford outside Lebanon, Pa. We received an unexpected email from Dan Keller addressed to “Dear Customers and Friends”. They’re clearly not counting on the essential nature of their customers’ automobiles to maintain business relationships with them.
“Like so many of you,” the email begins, “we have spent the last several days and week learning about the coronavirus (COVID-19) and how it is impacting us. For Keller Bros. Auto, that means understanding how it affects our employees, customers, and community and then making the necessary adjustments to our store and daily operations.”
Those adjustments include, the email enumerates, “ramping up cleaning services at our stores” and adding hand sanitizer throughout the dealership, “disinfecting all hard surfaces, and all vehicles (whether they are on our lot, or customer vehicles in for service). Our employees have been instructed to stay home if they have presented any symptoms or been in contact with anybody who has been sick. They have also been prompted to report if either of these has occurred… We will do all that we can to make your visit a safe and clean experience.
“A wonderful passage from which to draw comfort is Psalm 91, where the psalmist specifically discusses how to get through times of fear and illness and hos to navigate these times without worry. “My wife Suzy and I have been reading that passage every night before we go to sleep. These are unsettling times, but we WILL get through it together…”
This from a car dealership that faces business pressures, yes, but is clearly concerned about its customers’ health and welfare. Bless ’em.